I originally pitched this one as “Where The F Should I Go?”, which won us the business, but was deemed too sassy for real life. It became F-scapes.com, a “destination inspiration” website for Fairmont, which used UGC in new and innovative ways to entice travellers to visit Fairmont’s North American properties. I’m proud to say that this unique project won Fairmont the Gold at the HSMAI Adrian Awards.

The site eventually evolved into the “Choose Your Moment” experience, but below is a description of the site and its results, as well as some examples of the F-scape pages we created.