For Fall 2021, EWC wanted to focus on their brow-waxing services. So, based on the insight that your brows are an integral part of how you communicate, we created a campaign that showcased all the many things an expertly waxed brow can tell the world about you.
Brows by EWC
-
Art Direction by Dylan Bobier,
Photography and Direction by Jake Rosenberg
Video
Below are the :30 and the :6 spots; we also created several :15s and cutdowns for social.
Below are a few examples of how we extended the campaign across all EWC’s channels, including in-center, paid social, programmatic and print.
Campaign Collateral
Targeted ad for lapsed guests
In-feed static social ad
In-feed static social ad
Social stories
Spotify banner
Spread in W Magazine
In-center poster
In-center digital signage
Transit shelter
In-center lobby poster