Quark, the leader in Polar expeditions, offers life-changing experiences in some of the world’s most remote and breathtaking regions. Their ideal customer is an intrepid traveller who doesn’t want the typical “bucket-list” vacation. So, to promote Quark’s 2023/2024 Arctic tours, my team built on this insight to create a compelling campaign that highlights how a trip with Quark is anything but ordinary.

Because shooting in the Arctic is costly and difficult, we had to be extra-scrappy with these :15 videos. We used stock and existing Quark footage to create clever match-cuts that compared and contrasted typical travel destinations with the unique sights, sounds and terrain at the very top of our world.